Chicago, IL
Julie Tucek, Marketing Director of Legacy Professionals LLP, recently attended the 23rd Association for Accounting Marketing (AAM) Summit held June 10-13 in Las Vegas. For the first time this year's conference was held in partnership with the AICPA's Practitioners Symposium and TECH+ Conference, which allowed for diverse sessions.
Over 1,600 marketers and practitioners from across the U.S. and Canada attended the four-day conference. Programs focused on new ideas and timely topics directly relating to current challenges and opportunities firms and marketers face in the accounting industry. Attendees strengthened their knowledge of key issues and built upon strategies that could impact their firm's bottom line. Tucek attended sessions on drip marketing, social media use in CPA firms, LinkedIn, Department of Labor employee benefit plans update, and individual marketing plans.
AAM is the only association in the country formed specifically to address the growing marketing and business development needs of public accounting firms. Members are marketing professionals, certified public accountants and consultants, vendors, educators, and students who seek to expand the business of public accounting. Visit accountingmarketing.org for more information on AAM.